5 Common causes of CRM failure in small businesses and how to avoid them
Although CRM software is quite common and affordable, many small businesses fail in the implementation of the software. “50% of companies with less than 10 employees use a CRM.”[1] And “According to studies conducted over the past decade, 25% - 60% of CRM projects fail to meet expectations”[2]. Here are some of the common causes for failure of CRM implementation in small businesses and how to avoid them: Cause 1: Underestimating the resources needed Seems simple, but when y
